The Andrew Holness-led administration has announced a reduction in property tax rates with Finance Minister Audley Shaw indicating that a flat rate of one thousand dollars will be kept on all properties with a value of up to J$400,000.In a statement to Parliament on Tuesday, Shaw said the new flat rate would benefit over 100,000 persons, including small farmers.However, the owners of large properties such as hotels and commercial entities will still face massive increases. In making reference to those who have already made payments as of April 1, the Finance Minister said they can be refunded or have the funds credited to their 2018/2019 property tax bills.
Travelers who commute to and from the Caribbean via airports in Miami and Fort Lauderdale will be subject to a modern search method.On Friday the Transportation Security Administration (TSA) showed off its latest technological advancement at Miami International Airport. Travelers will now be searched by an advanced imaging technology that is being used at MIA and Fort Lauderdale-Hollywood International Airport.TSA officials said the technology uses 10 times less electromagnetic waves than a cellphone.20 layers of security For each of their more than 50,000 passengers daily at MIA, TSA officials said there are 20 layers of security, some seen and some not.“We can assure the public that you’re safe to fly. We call that the secure flight system, and that’s one of the layers you don’t necessarily see,” TSA spokeswoman Sari Koshetz said.TSA will still require passengers to take off their shoes during the screening process, but travelers can keep jewelry on.Passengers who are flying with medical devices, such as pacemakers, can request an additional full pat-down.Low-density X-ray beamsThe modern scanning machines send narrow, low-density X-ray beams over the subject, front and back, at high speeds, which just barely penetrate the clothing. The X-ray radiation reflects off the body—and off of any objects hidden on that person. The process takes between 6 and 8 secondsThe new machines are typically composed of twin vertical arrays of extremely high-frequency transmitters that circle the passenger and create a three-dimensional image. The transmitters emit beams of radio frequency (RF) energy, which bounces off sub–clothing surfaces and exposes hidden items.
The Caribbean Americas Soccer Association (CASA) competitions continued this past week with double headers in both the Masters’ and Super League tournaments at the Lauderhill Sports Park in Lauderhill. In the early Masters’ League contest, Western FC registered a one nil win over Attackers FC to start their season. Kenton Claire was the hero in this very close encounter. Claire, who is one of the stars of the old Western FC Super League teams and a debutant in the competition, scored the first goal for the Western Masters League team. In the other Masters’ game, 2017 champions Old Tymers, came out the 3-0 winner against newcomers CT FC, with Jonathan Williams notching a hat trick accounting for all three goals. Meanwhile, in the Super League curtain raiser, Rock Island Strikers walked away with a 2-1 win over UD Miami FC. Rock Island took an early 2-0 lead in the first half with goals from Kashief Brown and Ramona Sibley. UD Miami had several opportunities to pull themselves back into the game, including a penalty kick that was missed by last year golden boot winner, Luis Peralta. However, they managed to pull a goal back late on in the game (own goal) but it was too little too late.In the feature game, last year champions Lauderdale Lakes Blazers, took home a one nil win against a very good Team Haiti. In fact, the Haitians were very unlucky not to get at least a draw out of the game, which was evenly balanced. They were very good on attack but squandered many chances to score, leaving only themselves to blame. Adrian Reid scored the winner for the Blazers mid-way through the second. Palm Beach Spartans, who is participating in the Casa Super League for the first time, walked away with a 1-1 tie against Lauderhill Juniors in the season’s opening fixture last Wednesday. The league matches continue this weekend with Plantation FC facing-off against Palm Beach Spartans at 8:15 p.m. in the Super League, while in the Masters’ League, Lauderdale FC will tackle South Florida Kickers at 4:30 p.m. and Chapel Trial will play Rockers FC at 6:15 p.m. at the Lauderhill Sports Park in Lauderhill. Author:
New York, NY — Black Enterprise will present its 3rd annual Black Men XCEL Summit on August 28 through September 1st, at the JW Turnberry Miami Resort and Spa. The new host location for the annual event will welcome more than 800 men and women who will celebrate the leadership and excellence of today’s men of color and honor.After spending two years in Palm Beach Gardens, Florida, the annual celebration will move to Miami to accommodate the larger audience and offer attendees a lot more including; luxury rooms, a world-class spa, top-notch golf courses, an amazing waterpark and much more. Black Enterprise will also introduce new elements to the event and more networking opportunity for the attendees.Black Men XCEL will feature nationally recognized leaders and will provide attendees with thought-provoking sessions, a star-powered awards dinner, a hilarious night of comedy, a summer concert, and, golf and spa experiences.The XCEL Awards will be a major highlight of the event. It will honor men who are the living embodiment of the purpose of Black Men XCEL: “Celebrating the best of who we are.” The XCEL Awards recognize outstanding trailblazers whose achievements, influence, impact, and leadership have helped to open doors of opportunity and present an inspiring example of success for others, especially men of color. XCEL Awards will be presented to Rev. Jesse Jackson, the founder and president of the Rainbow PUSH Coalition; Eddie Levert, one of the founders and lead singers of the legendary R&B group The O’Jays; Jerome “The Bus” Bettis, Pro Football Hall of Famer and one of the best running backs in NFL history and Marc H. Morial, CEO of the National Urban League. The accomplishments of these honorees will continue to set the standard of success to which others aspire to match and exceed.Black Men XCEL attendees will also engage in development sessions and activities designed to train, equip, and inspire leadership. Topics will include Filling the Pipeline to Opportunity in Tech and Financial Services; Lessons on Leadership: What it Takes to Win the Trust of People, Teams, and Organizations; Mindy Body Spirit: How Black Men can Survive Trauma and Thrive, and more. Black Men XCEL will also host a golf tournament, executive leadership coaching, career opportunity showcase, concert, comedy show with Roy Wood Jr, Chris Spencer, Capone and Mark Viera, and networking mixers.To register and find out more information, visit www.blackenterprise.com/bmx.
RelatedCristiano Ronaldo Handed Five-Match BanAugust 14, 2017In “Europe”Cristiano Ronaldo Names Rashford, Asensio As Potential Heir To World Best ThroneAugust 27, 2017In “Europe”Ronaldo Ready For La Liga As Barcelona Host Eibar Without DembeleSeptember 19, 2017In “Spain” Cristiano Ronaldo has slammed the La Liga for rejecting his five match ban appeal, describing the decision as a “persecution”.The 32-year-old Portuguese legend was handed a five-match ban after Real Madrid’s 3-1 win over Barcelona at Camp Nou on Sunday, one-match ban for the sending off, then a further four-match ban for pushing referee Ricardo De Burgos Bengoetxea before walking off the pitch.Expressing his misgivings about the failed appeal, Ronaldo posted on his Instagram page: “It seems to me exaggerated and ridiculous, this is called persecution.” Matches Cristiano Ronaldo will miss:Barcelona – Spanish Super Cup (August 16)Deportivo La Coruna – La Liga (August 20)Valencia – La Liga (August 27)Levante – La Liga (September 9)Real Sociedad – La Liga (September 17) Ronaldo, who will not play in the La Liga until 20 September against Real Betis, was also fined €3,005 while Real Madrid got €1,400 fine.
Submit StumbleUpon Related Articles Danske Spil calls for esports makeover with Pinnacle Solution August 25, 2020 Danish FA backs Danske Spil’s Safe Play campaign August 24, 2020 Share Altenar: Supporting expansion plans in Denmark and Portugal August 20, 2020 Share A further expansion has been announced by Yggdrasil Gaming, with the online and mobile casino games supplier strengthening its position on the Danish market.The latest operator to be added is bet25.dk, following deals with Jackpotjoy Group and Danske Spil towards the end of 2017.Bet25.dk is currently operated under the Ecosys A/S banner, with the firm having recently signed a conditional agreement to be acquired by Swedish horse racing operator AB Trav och Galopp (ATG), upon re-regulation of its gambling market next year.Thomas Hartvig Petersen, Casino Manager at bet25.dk, said: “Yggdrasil is a familiar name to online casino players worldwide, and we are certain our Danish players will enjoy their fantastic games.“Expanding with innovative content is key to our strategy of offering our customers the very best casino experience, and Yggdrasil’s games will play a key role in this.”In addition to gaining access to Yggdrasil’s slot catalogue, including Vikings Go Berzerk, bet25.dk is to also benefit from Boost, its collection of in game promotional tools which place a focus on player engagement and retention, and Brag, a tool which allows the promotion of games via social channels, to aid marketing of the titles.Yggdrasil CEO Fredrik Elmqvist added: “Agreeing another major operator partnership in Denmark further underlines the importance of this growing regulated market to Yggdrasil.“We have enjoyed significant growth entering regulated markets in 2017, and it is clear our content is in high demand among operators and players in Denmark.“We look forward to working alongside the bet25.dk team and helping them offer an even stronger content portfolio to their customers.”
Submit StumbleUpon Operators will need to take ‘immediate steps’ to comply with consumer protection law or face enforcement action, after a joint investigation between the Competition and Markets Authority (CMA) and the Gambling Commission into bonus promotions.The CMA report states gambling firms must “stop unfair online promotions that trap players’ money,” with changes now having to be adopted across the sector.Three operators have already committed to make changes – Ladbrokes, William Hill and PT Entertainment, a Playtech subsidiary, are to change the way in which bonus promotions are offered, to ensure players can always access and release their own money.Specifically the CMA set out a trio of factors, detailing what the changes mean:Players won’t be required to play multiple times before they can withdraw their own moneyGambling firms must ensure that any restrictions on gameplay are made clear to players, and cannot rely on vague terms to confiscate players’ moneyGambling firms must not oblige players to take part in publicityIf the whole sector does not “promptly adopt similar changes,” firms will be facing regulatory action from the Gambling Commission.The CMA has stated that undertakings requires the majority of practices to be amended by 28 February of this year, with a later date of 31 July 2018 set for the implementation of prompts for consumers when they are playing with restricted funds.George Lusty, Project Director at the CMA, commented: “Gambling always carries a risk, but players should never face unfair restrictions that prevent them from getting at their money. Firms mustn’t stack the odds against players, by putting unfair obstacles in their way, or making it difficult for them to stop gambling when they want to.“The CMA is here to make sure businesses’ terms and practices are fair for their customers. We welcome the commitment from these leading firms to address the problems our investigation uncovered, by making important changes to their terms and conditions.“We now expect others to follow, and look forward to the Gambling Commission’s continued work to make sure all operators in this sector play fair with their customers’ money.”Sarah Gardner, Gambling Commission Executive Director, added: “We back the action taken by the CMA today. Gambling firms must treat their customers fairly and not attach unreasonable terms and conditions to their promotions and offers.“We expect all Gambling Commission licensed businesses to immediately review the promotions and sign up deals they offer customers and take whatever steps they need to take, to the same timescales agreed by the three operators, to ensure they comply.“Operators should be very aware that we will continue to work closely with the CMA to ensure customers are getting a fair deal across the gambling industry.” Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling August 20, 2020 Share SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020 Related Articles Share UKGC hails ‘delivered efficiencies’ of its revamped licence maintenance service August 20, 2020
GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Winning Post: UK gambling feels the ‘Noyes’ with SMF report August 10, 2020 Submit Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column.It is likely that this year’s ICE will be chiefly remembered for the Gambling Commission’s attacks on the use of promotional girls at the expo – and follow-up reports from journalists attending the event. While it is a little difficult to take seriously concerns over sexism from the Sun, the criticism was broad and the Commission surely has a point. Indeed, a number of executives attending the event expressed sympathy with the Commission’s stance, especially those with material UK businesses. Addressing sexism, and sexual exploitation, is now regularly headline news and it is unsurprising that gambling is taking its share of the scrutiny. However, what does this really say about the sector, and what needs to change?It is likely that this year’s ICE will be the last hurrah for the Bernard Manning school of marketing (at this event). If so, then the Commission will have achieved something positive and ought to be commended. However, while there is broad recognition of the need to change, it has to be said that there was also a strong sense of grievance over perceived misattribution of blame. ICE is a global trade fair – attracting international buyers and sellers of gaming equipment. Whether British licence holders were responsible for girls in bikinis or bodypaint parading around the venue is unclear, and so the extent to which ICE is a mirror for UK (or materially UK-facing) gambling is limited at best. Therefore, recognising the ways in which ICE has to change is very different from how GB-licensees ought to behave (to an extent the role of the Commission). Unfortunately, by conflating the two issues a large amount of positive work being done to address sexism, and a growing number of senior women in the industry, is in danger of being ignored or marginalised.Gambling is going through a period of increased scrutiny globally, while parts of it are also still firmly rooted in the culture of the 1970s. As well as improving diversity at senior and board level (‘shop floor’ staff diversity has never been a problem), gambling would be wise to consider how it presents itself also. In times like these, the industry, like Calpurnia, must be above reproach. However, given the ubiquity of promo girls at large expos across a range of industries (at least until now), and the fact that Britain’s highest paid CEO is a woman leading a gambling operator (as is the CEO of the Commission), it seems perverse and almost willful to single gambling out for opprobrium as a means of encouraging change.There is a positive reason to embrace diversity: it is (literally) the only way to attract the best talent into the workforce and also (probably) the only way to ensure that gambling is seen as acceptable by mainstream consumers, especially Millennials. Companies that embrace diversity will be the ones that win at innovation and win at customer engagement. This is a positive story – and one that belongs at an international trade expo that often disguises a woeful lack of innovation with a fairly poor and highly sexist attempt at theatre. If industry leaders from all stakeholder groups make the story positive, they are likely to affect positive change. Conversely, castigating an entire industry segment for a much broader issue (both within the industry and without) is likely to encourage only window dressing – and consumers, companies and employees will be the poorer for that.The attacks on gambling in general appear to be part of a growing fashion to blame the industry at large for the failings of specific companies – and on occasions to present data on a highly selective basis. It is a blunt tactic that has produced some positive results. However, the absence of discrimination and balance in judging Britain’s gambling companies may have unintended negative consequences. Britain’s gambling industry is moving forward (albeit with faltering steps) in relation to the licensing objectives. It would be a shame if this was impaired by unnecessary squabbles between industry and the Establishment.UK: In Parliament – Lottery in spotlight as gambling gets rolled over (again)This was just another week in Parliament for the gambling industry: a week of bulging postbags at DCMS as the deadline arrived for submissions to the Government review of machines, advertising and social responsibility; a week of meetings in Westminster committee rooms; a week of Parliamentary Questions in which even the Prime Minister was put on the spot; and a week of rumour and protestation.The Sunday Times set the pace with an article suggesting that the racing sympathies of the new Secretary of State, Matt Hancock (Cons, West Suffolk) would not unseat the cause of FOBT reform. Hancock, readers were told favoured substantial stake reduction – perhaps all the way to £2.The Government’s Kafkaesque approach to gambling policy has encouraged plenty of speculation in the past but the fact that this story carried the Tim Shipman (political editor) by-line indicates that it ought to be taken seriously. The markets did just that, marking down shares in both Ladbrokes Coral and William Hill. There was much wailing about the deleterious effects on horse racing but also considerable scepticism given the tortured debates of recent years over the Levy and media rights (where it was argued that the turf was getting too much).It is a troubling sign when an industry builds its defence on indirect benefits and even more concerning when those benefits turn out to be costs. The fact is that the three corners of the FOBT defence – jobs, taxes and payments to horseracing – are all business costs; items that management spends great effort on seeking to control and reduce. To pretend that they are benefits (and that they should be protected by Government even as companies attempt to diminish them) is disingenuous as well as economically weak.On the Tuesday, the spotlight shifted to the question of restricted and closed betting accounts. In a committee room in the Lords, the bookies’ MP Philip Davies (Cons, Shipley) refereed a debate involving Richard Flint of Sky Betting & Gaming, Simon Rowlands of the Horseracing Bettors Forum and Bruce Millington of the Racing Post (with Brian Chappell from Justice for Punters and the ever-entertaining bookie Geoff Banks providing good support). It was a more grown-up affair than the partisan spats that we have become accustomed and closed with the flourish of an olive branch (grasped at either end by Flint and Rowlands).Wednesday was National Lottery day with the chief executives of both Camelot and the Gambling Commission summoned before a Commons select committee to respond to Parliamentary laments over diminishing returns to charity from the National Lottery (and the perception that these had coincided with rising profits at Camelot). Elsewhere that day, John Hayes (Cons, South Holland and The Deepings) challenged his party leader during Prime Ministers Questions to meet with him to discuss “the devastation, debt and despair caused by Fixed Odds Betting Terminals” and the need to “crack down on online gambling sites that target young children”. It is difficult to read too much into Mrs May’s response that “we are clear that fixed odds betting terminals stakes will be cut to make sure that we have a safe and sustainable industry where vulnerable people and children will be protected”; although betting operators may naturally hang onto the reference to sustainability.Parliament considered questions on a range of gambling subjects, including Chris Ruane (Lab, Vale of Clywd) on “the effect on the vibrancy, and resilience of high streets” of betting shops (along with payday lenders and pawn brokers); David Drew (Lab, Stroud) on TV company lobbying on betting adverts; and Meg Hillier (Lab, Hackney and Shoreditch) on DCMS plans to address the Gambling Commission finding that “2 million people in Great Britain are addicted to gambling”.This last question is a reflection on the current position of gambling in Great Britain. The Member for Hackney and Shoreditch would appear to have conflated gambling addiction (something that is very difficult to diagnose) with problem gambling and at-risk gambling. It is the type of sensationalism that many who ought to know better have been engaging in during recent months; and it is unlikely to lead to constructive outcomes. However, as was noted by industry executives this week at a gambling law conference, operators currently lack the confidence to push back on such misreporting.Next week the focus shifts to betting integrity as changes to schedule 6 of the Gambling Act are considered in Parliament – but it seems unlikely that will be all.UK: Gambling may need another review like it needs a hole in the head…but it needs this oneThe publication this week of the Gambling Commission’s consultation document on the Licensing Conditions and Codes of Practice provided another demonstration that the regulator means business on the licensing objectives.Not that long ago, the Commission inhabited a fairly narrow regulatory sphere within gambling and appeared hesitant to step outside the scope of traditional compliance (largely shaped by the old Gaming Board). Questions of advertising and marketing were devolved to other regulators (Advertising Standards Authority and the Competition and Markets Authority) while the scope of what might be considered gambling-related crime was also limited.The Commission’s planned changes to the LCCP seem to indicate an appetite for direct action in the interests of keeping gambling fair and transparent – without necessarily being required to wait on partner agencies.The general rule of Gambling Commission consultations is that they unleash the forces of conservatism (no matter how unsatisfactory the situation, the status quo often seems more palatable to industry than the uncertainty of change). In this instance, operators may do well to reflect that empowering the regulator to control more of the gambling ecosystem is likely to lead to more coherent policy and the more effective resolution of public concerns.Gambling in Great Britain is currently subject to more reviews and investigations than one can wag a admonitory finger at. We don’t need yet another review – but perhaps we need this one. Given the extent of issues facing gambling right now, the need for a strong and empowered regulator with proper regulatory oversight for the licensing objectives has rarely been greater. UK: Horseracing – racing fans not so long in the tooth…Analysis undertaken for the Racecourse Association using advance ticket sales data, shows that ‘millennials’ (those born between 1980 and 2000) make up 44% of attendees at race meetings, bringing the average age of racing’s audience to 45 (surprisingly, one year lower than the average age across all sports). The report also suggests that women make up 40% of attendees.While these figures are likely to be materially skewed by the online purchasing habits of the younger generation and the pre-booking mix of music festivals after race meetings, it is nonetheless positive news for a sport with an historical reputation for popularity among older (often white) men. Racing has made great progress with making the sport attractive to a wider (and often greater) audience, including themed racedays and music concerts, which is clearly paying off – although sometimes to the detriment of its more ‘traditional’ fan base. Balancing the drivers attendance and the drivers of good betting content is likely to become an even more acute need if there is a severe DCMS Review outcome for FOBTs, but a focus on productivity rather than dependency should encourage further positive product reform.Greece: Tax issues – beware of Greeks bearing bills…GVC has announced that it has been hit with a €189m tax bill relating to a period prior to acquisition in 2013 (ie, Sportingbet-Centric). Despite the figure being way in excess of Greek revenues during this period, GVC has entered into an agreement to pay €7.8m pcm for 24 months (ie, the full amount, which is c. 75% run-rate annual EBITDA ex-Turkey), while contesting the decision. The situation illustrates three key points that are worthy of wider stakeholder consideration. First, markets with unsettled regulatory positions, especially if they have a colourful fiscal approach, can be far more dangerous places to monetize than a simple view on direct .com gambling regulation risk can suggest. Second, the more large, public and M&A-focussed (where open-ended litigation is a real problem) companies become, the more vulnerable they are to ‘enforced compliance’. Finally – and perhaps most dangerously – the result of the contest, if negative for GVC, may point to the dangers of the offshore business-model: with minimal lobbying power and few friends (interestingly, GVC’s Greek partner Centric sold out in October), there is a danger that some jurisdictions see ‘to be regulated’ businesses as increasingly easy targets.Europe: Media consumption – Sky’s shift to streamingSky TV announced this week that it is soon to launch a complete internet streaming service, which could replace its core satellite offer (although this remains a customer option). Initially launching in Austria and Italy, it will then roll out across Sky’s other European markets. The news was accompanied by H1 results, which showed that the average monthly Sky subscription had fallen by £1 (-2%) to £46 after having been static for three years, and churn rates had increased from 10.2% to 11.6% YoY. This shift to streaming services is further evidence of the channel shift which is affecting media distribution and the need for traditional channels to adapt to changing consumer habits. Typically, streaming services operate at lower price points than bundled services and therefore Sky is likely to refocus its investment strategy in the future. Indeed, the company added that it would reduce its spending on second-tier sports, focusing on providing content which will have wide market appeal across all territories (which could create or at least illustrate wider streaming opportunities for betting-led sports content businesses). Sky needs to invest in new services to remain competitive with the growing strength and relevance of streaming ‘challengers’, but lower bundled subscription pricing will likely reduce the licensing revenue available for all but the top tier sporting events. Equally, the evolving way in which sport is consumed is likely to continue to have a material impact on betting habits across markets. Related Articles Share Share Winning Post: Swedish regulator pushes back on ‘Storebror’ approach to deposit limits August 24, 2020 StumbleUpon
Related Articles Premier League looks to broadcast every behind-closed-door fixture August 28, 2020 Submit StumbleUpon Swansea City drops gambling sponsor August 21, 2020 Share Spotlight ups matchday commentary reach and capacity for new EPL Season August 21, 2020 Share The Premier League is entering the business end of the season and the table is beginning to take shape, something that is reflected in SBC’s League of Legends where fantasy managers are set for one final push as they search for the summit.In the latest round of fixtures Swansea City continued the great escape under Carlos Carvalhal, climbing up to 13th after beating West Ham 4-1, Arsenal’s dismal season got worse at Brighton as they lost 2-1 and Manchester United fought back from two down at Selhurst Park to defeat Crystal Palace 3-2.Top scoring for the round, and closing in on top spot, is Ballers Media Group’s Chief Business Officer Piyush Choudhary, currently sitting in fifth, and just 44 points off first place. Two goal Tottenham hero Heung-Min Son top scored with 16 points, as Spurs triumphed 2-0 over Huddersfield Town at Wembley, with Ki Sung-yueng notching a goal and an assist for resurgent Swansea on his way to 13 points.Sitting just outside the top ten and very much making a late charge is Dafatbet’s John Cruces, who registered 75 points as he leapfrogged several places to 12th. Son secured the joint top score with 16 points, level with captain Mohamed Salah, with Manchester City playmaker David Silva and Arsenal striker Pierre-Emerick Aubameyang chipping in with nine points apiece.Charlie Cole still sits at the top of the League of Legends, although a respectable showing of 54 points has allowed some of the better scoring chasing pack to gain ground. Only captain Harry Kane (10 points) managed to secure double figures, with overall top scorer Salah (eight) and Jordan Ayew (7) next in line.Gameweek 30 of the 2017/18 Premier League season gets underway at Old Trafford, where Manchester United hope to cement their place in second by putting one over bitter rivals Liverpool. Elsewhere Swansea travel to Huddersfield in an attempt to further distance themselves from the drop zone, bottom of the table West Bromwich Albion host Leicester City and Arsenal hope to get a much needed win at home to Watford.
ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 StumbleUpon UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Share Submit Share HBLB ups prize money commitment by 50% July 31, 2020 Related Articles The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and legally available activity, and any encouragement to gamble irresponsiblyThe CAP/BCAP guidance states: “Largely as a result of the consultations we publish on topics such as gambling and alcohol, the CAP and BCAP will sometimes receive comments raising concerns that advertising is ‘normalising’ a particular product or associated behaviour.”The guidance cited the gambling consultation summary of responses: “It is almost impossible to promote gambling in a ‘socially responsible’ way because ads aim to encourage people to gamble and to gamble more.”Seeking to address the concerns, the guidance document seeks to clarify the meaning of “normalisation” in this context.Such issues are usually the occupants of age restricted products: “For some products, particularly alcohol and gambling, their careful treatment under the codes reflects the fact that some groups may have moral or sociological concerns that go beyond concrete effects on health or wellbeing.“CAP and BCAP acknowledge that these products attract sensitivities beyond most others, and that particular care must be taken over policy positions that relate to them.”The concerns raised are often that advertising normalises the take-up of a particular product category, with some viewing all forms of gambling as particularly troublesome, even when practised infrequently and with restraint.“Nonetheless, such products and services are legitimately and legally available, and have no statutory restrictions on their general promotion,” the guidance reads.“CAP and BCAP acknowledge the place of these products as legitimate and legally-available, widely regarded as capable of being used responsibly.“As such, the normalisation of such products and services does not present a policy concern. Preventing or reversing the normalisation of such products is therefore not a policy objective for CAP and BCAP.”However, the committees will consider “the normalisation of irresponsible use of age restricted or other products with the potential for problematic use. This may include problem gambling,” and strict content rules apply.The guidance references an ad for 888 in the UK that was ruled against for suggesting that gambling could be an escape from depression and a solution to financial problems.In conclusion, “CAP and BCAP consider that the existing content rules for advertising, as well as the general principles that ads should not cause harm or be socially irresponsible, are sufficient to address concerns about the normalisation of problematic use of commonly available products.“However, where evidence exists to suggest that potentially irresponsible use is being promulgated through advertising, CAP and BCAP will assess it in line with our published approach to evidence-based policy making.”CAP is the self-regulatory body that creates and enforces the CAP Code, covering marketing communications across all non-broadcast media, including on marketers’ own websites. BCAP is the regulatory body responsible for maintaining the UK BCAP Code, under agreement with the communications regulator Ofcom, to regulate advertisements on television channels and radio stations.These codes are enforced by the Advertising Standards Authority (ASA), which investigates complaints and publishes weekly rulings on complaints about specific ads each week.