reporter Hou Jiyong Beijing reported
December 3rd, the Alibaba held in Hangzhou Taobao "double 12" Strategy Conference, said Taobao President Zhang Jianfeng in an interview in twenty-first Century economic report, and in previous years, sales of innovative marketing play different, Taobao this year, double 12 is intended to provide consumers with new and unexpected life experience.
if you double 11 belong to Tmall, for the brand, then double 12 belong to Taobao, for small sellers.
Alibaba’s competitors focus on sales and marketing innovation, Jingdong said it would launch an angel to send love, lucky draw, membership service upgrades, let "four heavy gift" in December, the "angel sent love" quite a concern. 10, ~12, Beijing, Shanghai, Chengdu, Guangzhou, the consumers of the four places, in the mall to buy a single commodity, there will be an opportunity to receive the gift of a beautiful angel composed of love angel handed the package.