fine jewelry can make women more beautiful, more charming, since ancient times is very important, jewelry is the female market selling products, the profit space is very large, open shop is a good choice to make money. But to the successful operation of a jewelry store, need to take the five step, only follow the prescribed order execution, in order to achieve career success.
first step: store positioning.
this requires a full understanding of the surrounding consumer groups, including age, grade, traffic, etc.. Only this place has done a good job, to ensure that the location of the store.
second steps: store decoration.
mainly consider the style of decoration, lighting, music, must reflect the unique, youthful, vibrant, full of fun. The shop to create a gentle woman, direct to attract customers.
third step: jewelry display.
this is also very important. The shop is equivalent to a small supermarket, jewelry display must be ordered, can not escape, give a person a kind of messy feeling. In fact, the display of each store has its own unique, different, any one can say several.
, "Duitou display", "end display", "vertical display", "degree display", "island display", "waterfall display" and so on, but all the display form has different meanings for different shops, not all stores to the same kind of display form.
jewelry store jewelry to pay attention to. To arouse the attention of consumers in the first time, should pay attention to the following points: jewelry display is not too crowded, should make full use of space, chic clever collocation; the latest accessories best placed in the obvious position, and is equipped with instructions.
fourth step: advance sales strategy.
membership card, spending a certain amount, can get a membership card, after shopping can enjoy preferential discount; declined to bargain, jewelry prices generally low, consumers are not sensitive to price, no need to bargain; special offer, can set up a "student special offer" or "ten yuan special offer, five yuan special offer" that is mainly to promote the backlog of several accessories.
The features of the
area, can set up a "Korean jewelry", "Tibetan jewelry blue cloth accessories" areas, highlighting the characteristics of business; theme sales, further the behavior of consumers to buy jewelry, according to different subjects, launched the "Valentine jewelry" and "birthday jewelry" and "charming headdress", "a decorated promise" combination, each combination contains a number of small accessories; holiday sales, use the "Valentine’s Day" recommended