Multitray never thought marketing failure why the box office fell from 1 billion to 300 million

"never thought" is a pass production on the film, but it is the "Waterloo", or point mapping, roadshow, word of mouth baking to form a multidimensional representations based on the field of public opinion, it is a prospective management, word-of-mouth marketing, events are quite worth pondering.

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never thought the movie" announced the shooting, called the beast in the know to write: "I think the worst results, is being evaluated for, in good faith, no aura." But now, for more than a week has been called the beast not in the know, watercress, micro-blog wrote anything.

because, in the current watercress, know almost popular comments, almost a bad comment.

In an exclusive interview with

entertainment capital called the beast, as can be seen in his distress, he read a section of the poor, he became more and more confused, "now seems to say what is not right, say what all feel phony." Word of mouth is undoubtedly a blow to the beast. In his view, he was clearly a sixty point industrial film. "But suffered the biggest negative volume business since the".

reputation of the fall also brought the frustration of the box office. The beginning is the industry look forward to "break 1 billion 500 million", "beyond the" man "pancake" film, but suffered a series of box office Gaokaidizou, word-of-mouth xianyanghouyi, eventually almost destined to stop at more than 300 million

.

but on the other hand, according to the survey of small entertainment, "absolutely" about 30000000 of the cost of actually already through various means such as network implantation, issued to recover the cost of subsequent release, is money, but was not directed at the money to the beast: "I have more pressure than many other people", "300 million is not what we expected".

looking back, was born with a big network IP attention, dense point mapping industry was Tucao, 100 City roadshow into marketing, word of mouth and then landslide tight lipped, "absolutely" from the premiere, point to release, the way to go is not easy.

This small

, with the entertainment director beast called Yi Xing and producer Huang Jianxin, trying to dialogue with them, make a comb for checking "absolutely". As Huang Jianxin said, "absolutely" is a film production pass, but it is the "Waterloo", or point mapping, roadshow, word of mouth baking to form a multidimensional representations based on the field of public opinion, it is a prospective management, word-of-mouth marketing, events are quite worth pondering.

film is not released on the back, and what is called the beast fear

?

 

just last week, "absolutely" in the point of reflection also broke the Chinese record, two days won the box office at 110 million.

to this, many people in the industry also secretly "absolutely" set in one billion of the volume. But the movie five days later, "absolutely" has just exceeded three hundred million, with "old gun" Thursday movie market, "absolutely" row piece dropped to about 5%, who frankly: "about three at the box office.

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