Abstract: when you invest in a business, you will see both advantages and disadvantages. Inevitably, you will hear a story about the collapse of a business. Here is a detailed analysis of the company CEO. Hope to help you CEO.
editor’s note: the author is an angel investor and independent trader Jeffrey Carter, co founded in 2007 Hyde Angels Park – the most active angel investment company in the United states. In this paper, he will analyze the depth of the case, refining the reasons for the failure of the business, from the opposite to provide business advice CEO.
when you invest in a business, you will see both pros and cons. Inevitably, you will hear a story about the collapse of a business. Here is a detailed analysis of the company CEO. Hope to help you CEO.
enterprises in which industry is not important, it is important to figure out why they fail.
I think they talk about a lot of things I used to write about. I was not an investor in the past, but these years down with the investment team played a lot of dealing.
I also want to emphasize the point is: the creation of enterprise failure is a common thing. Failure does not leave a mark on the founder’s resume. As long as the founders can learn from failure, then the next time they set up the company will be able to pay attention to avoid the trap. If a creative ecosystem compels the founders to fail, it cannot be called a creative ecosystem.
sales / marketing (from this point of view because sales can solve all problems)
we should as soon as possible into the sales phase, starting from the first day or even earlier. Sales are like walking a tightrope: not only to make people believe that we have not yet come out of the product, but also to ensure that products can match the market.
spend too much time in marketing / identify the company positioning. Want to know what is the position we have no real in the promotion of sales and marketing power, this is very unreasonable, so no matter we call ourselves as a platform or system, are not much significance.
Whether we’re talking about the
user experience and "major science and technology" how have no meaning in high spirit. The key question is: "do we solve a problem? Will people pay for the solution?"
the increase of sales desire is not strong, not the sales process. Then we need a person with a sales background to join the team (each of which is an underestimate).
I was on the
sales index is not harsh, and did not create urgent atmosphere eager for sales.
– I spent too much time in the establishment of useless cooperation relationship, supplier relationship.
in the market.