Buy six months of data the total turnover of 29 billion 430 million yuan less than expected

Sina

technology news July 18th morning news, the domestic independent group purchase website navigation group released a 800 "Chinese group purchase market statistics report" in June 2014, the first half of this year the group purchase total turnover reached 29 billion 430 million yuan, although once again hit half of the best results, but still did not reach the expected at the beginning of the first half of 31 billion 510 million yuan target.

data show that in June the domestic group purchase a new high turnover reached 5 billion 930 million yuan, an increase of 9%, an increase of 127%; buy monthly visitors approaching million people, reaching 95 million 229 thousand passengers, an increase of 8%, an increase of 110%; in the sale of a single group number reached 1 million 180 thousand, an increase of 26%, an increase of 196%.

in many of the group purchase category, catering and hotel group purchase rapid growth, an increase of half a turnover reached 1.3 times, including the first half catering group purchase turnover amounted to 16 billion 660 million yuan, a net increase of 9 billion 540 million yuan; hotel group purchase turnover in the first half of 3 billion 290 million yuan, compared with a net increase of 1 billion 830 million yuan.

in the overall group purchase market volume growing at the same time, the Matthew effect group purchase market further intensified, the top 5 group purchase site turnover accounted for more than 99% of the total, while the number of domestic group purchase site was further reduced to June this year, the number of group purchase website sharply reduced to 176, compared with a peak of 5058 in August 2011 home, the survival rate was only 3.5%.

analysis of industry experts, group purchase after 4 years of development, has been from the previous "contention of a hundred schools of thought" full transition to a winner "stage of all-round competition, group purchase industry’s overall competitive next will rise from the simple group purchase business competition for local areas of life, it will be for several group purchase website ranking the front is a new challenge.

six months 29 billion 430 million yuan turnover is not expected to reach

group 800 data show that although the first half of the turnover of $29 billion 430 million is the best buy in the first half of the year, but still have a certain distance from the annual sales target of $77 billion 150 million. In the year 2011 to 6.5 in 2013, the group purchase market semi annual compound growth rate of 44.9%, if this year to maintain this growth rate, turnover this year, the second half of the year should be 31 billion 510 million yuan and 45 billion 640 million yuan. In the first half of this year turnover was only 29 billion 430 million yuan, less than expected $2 billion 80 million, if you want to achieve the annual target, it means that the second half of turnover to reach $47 billion 720 million.

this, industry experts, although the overall volume of the industry is growing, but from the overall development point of view, the growth rate of the group is gradually becoming flat. This is due to the growth of the mobile business is growing in the past, the current buy site mobile terminal turnover accounted for about 3/4 or so, after the upgrade may be even more difficult. It is understood that, like the United States,

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