DEC online appeal is campaign of the week at New Media Age

Howard Lake | 1 March 2001 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Disasters Emergency Committee’s online banner ad appeal is “my campaign of the week”, says Dominic Mansour in his “Ad Watch” feature in this week’s New Media Age. The Disasters Emergency Committee’s online banner ad appeal is “my campaign of the week”, says Dominic Mansour in his “Ad Watch” feature in this week’s New Media Age. Agency Tangozebra produced creative that “is really simple: but then so is the message: please donate.” The ads appeared on a range of key sites, including 24/7 Media, 365 Corporation, 192.com, Beeb.com, Freeserve, FT.com, GranadaMedia, The Telegraph, and Yahoo! UK and Ireland. The appeal launched on 2 March and will run for 14 days. “For the first time ever the DEC are also taking this campaign online,” said the organisation. They also asked participating sites if they “could provide a standard post campaign impressions/clicks report.” Advertisement DEC online appeal is campaign of the week at New Media Age About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  13 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis

Leave a Reply

Your email address will not be published. Required fields are marked *