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first_img GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling August 20, 2020 Related Articles Belgian Pro League selects bwin as its new betting partner August 4, 2020 Submit Industry strategic marketing and brand development consultancy Brand Architects has launched its new ‘Operator MOT’ appraisal service, which will deliver a ‘zero BS assessment’ of player engagement practices, marketing and operations.Providing ‘MOT reports’ to operators, Brand Architects will independently evaluate a customer’s experience in relation to key services.Core operational disciplines reviewed by Brand Architects MOT will include brand assessments, channel marketing, bonus strategies, player journeys, conversion funnels, promotions and CRM.Clients who request the MOT service will receive an itemised report of findings and recommendations on critical components.The appraisal service is led by Brand Architects Managing Director Harry Lang, former marketing lead for WMS Entertainment, bwin.party, Rank Plc and Pinnacle.Lang launched the consultancy’s new service at a time when industry staff have been forced to work from home, abiding with national lockdown restrictions as a result of the ongoing global COVID-19 crisis. Harry Lang, MD of Brand Architects, said: “In the current circumstances, there’s a great opportunity for B2C operators and B2B gaming brands to upgrade everything across their customer-facing assets.“My clients appreciate the brutal honesty I bring to the table, so these one-day appraisals will take a customer view and suggest ways in which the journey could be improved to enhance CTRs, reduce CPAs, reduce bounce rates, enhance conversion and retention, thus increasing LTVs.” StumbleUpon Share Sharelast_img read more

first_imgSir Alex Ferguson might not be signing Usain Bolt, but he is ready to let the sprinting superstar loose on Real Madrid.A lifelong Manchester United fan, Bolt has already been to Old Trafford since his triple gold medal-winning exploits, telling the crowd ahead of last month’s 3-2 win over Fulham that they needed to persuade Ferguson to sign him.That is clearly not going to happen. However, Ferguson has raised the possibility of Bolt fulfilling his dream in a rather different way.“He’s been to Carrington a couple of times and he did help Ronaldo with his sprinting,” Ferguson told Inside United. “He’s a bit of a character and a big United fan.“But it’s interesting he says he would like to play in a charity game. It could be brilliant, and next year, when we play Real Madrid’s Legends again, there could be opportunities to bring him in and see how he does.”last_img read more