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first_img LEAVE A REPLY Cancel replyLog in to leave a comment Advertisement Advertisement TORONTO – Hudson’s Bay, Canada’s most prominent department store, is thrilled to announce it has expanded its relationship with stylist and fashion expert, Jessica Mulroney. As one of Canada’s most notable stylists and fashion influencers, Jessica first worked with the Hudson’s Bay team in 2014 to help launch the Kleinfeld brand in Canada. In this new relationship with the retailer, Jessica will help drive the fashion and bridal business at Hudson’sBay. With a career that spans branding, manufacturing, PR, retail, and design, Jessica has experience with all facets of the fashion industry. This unique combination of skills combined with her charismatic personality has made her one of Canada’s most sought-after fashion experts.“As we continue to drive our fashion position in Canada, Jessica is a valued and important partner of Hudson’s Bay” said Alison Coville, President, Hudson’s Bay. “Working with Jessica in this new capacity gives us the opportunity to share her expert knowledge and style with our customers and ultimately provide a unique shopping experience with a compelling point of view.”“Hudson’s Bay is Canada’s fashion authority and I am so excited to expand my relationship with the company,” said Jessica Mulroney, Fashion and Bridal Specialist, Hudson’s Bay. “I am extremely proud of the work I’ve done to help build the Kleinfeld Hudson’s Bay business and this is an incredible opportunity to speak to an even broader audience and do the same within the fashion space.” Jessica’s work will include consulting, PR, social media, events, and acting as spokesperson for CORE Life, a new brand launching exclusively at Hudson’s Bay for Fall 2018.ABOUT HUDSON’S BAYHBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay opened outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion introduces a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.ABOUT JESSICA MULRONEYJessica Mulroney is the lifestyle expert to watch. A recognized commentator on programs such as Cityline, Jessica weighs-in on topics ranging from fashion and style to family and parenting. Whether acting as a brand ambassador or co-hosting an event, Jessica’s positivity and poise are palpable.  Jessica is a public relations and fashion consultant for major brands and labels in Canada, and is also the co-founder of the Shoebox project, a non-profit organization that collects and distributes gifts (that fill shoeboxes) to women who are homeless or at-risk of homelessness in communities throughout North America. The wife to Ben, and a mother to three bustling young children — twin sons Brian and John, and daughter Ivy — Jessica makes balancing a busy career and family look absolutely [email protected]@JessicaMulroneyWeddings Facebook Twitter Login/Register With: Advertisementlast_img read more

first_img Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. September 16, 2009 Register Now » After all the rumors and last-minute botched deals over the years, it’s finally happened: Microsoft and Yahoo have reached an agreement to merge their search services in hopes of finally being able to compete with the grand search overlord, Google.Under the new 10-year, $275 million agreement, Microsoft’s new Bing search engine will power Yahoo Search, while Yahoo Search Marketing will be powered by Microsoft AdCenter.So what does this mean for small-business owners? Well, keep an eye on your Yahoo rankings because they are going to change once the Yahoo search engine is replaced by Bing.As for your Yahoo Search Marketing campaigns, the good news is that your ads will now be seen across a greater number of websites. If you’ve been running campaigns through Microsoft AdCenter and Yahoo Search Marketing, once the change takes effect you will only have one campaign to manage, which will free up your time to work on other search marketing strategies.If you’ve never bothered with Microsoft’s search offerings, the best way to get ready for the coming changes is to learn how to optimize your site for Bing and become familiar with the rules and regulations of Microsoft AdCenter.Since its launch, Bing has proven itself to be very amenable to webmasters’ optimization efforts. That means that with a little tweaking you can get your site listed at the top of Bing’s search results quickly. And if your site is brand-new, you can probably get it indexed faster on Bing than on Google, so you might want to focus your optimization on Bing first. Then, once you’re ranked well in Bing’s listings, you can tweak your optimization efforts to meet Google’s more stringent requirements.Here are five easy ways to get Bing to notice you:1. The older, the better . Bing places a lot of emphasis on the age of a domain, so if you’re just starting out, you might consider buying an older domain in order to get your site a higher ranking.2. Titles are important. Bing seems to place a lot more emphasis on title tags than Google does, so make sure you use your best keywords in the title tags of every page on your site.3. Text is terrific. For Google, the amount of text you have on a web page doesn’t play a huge role. Not so with Bing, which seems to place a higher value on pages that have at least 300 words.4. Outbound links are OK. Google has always seemed to frown on the number of outbound links you have on a page. But Bing actually seems to like them–at least for now.5. Backlinks are even better. If you’re frustrated because all of your efforts to get links pointing to your site haven’t gotten you anywhere with Google, then good news! When it comes to backlinks, Bing’s attitude seems to “the more, the merrier”–as long as the links are coming from relevant sites.So there you have it–five easy optimization tips to help you score a good ranking with Bing.Bear in mind that this is a huge change, and will take months to fully take effect. But the sooner you align yourself with Microsoft’s search policies, the better positioned you will be to ride the wave of change to the top of Bing’s–and Yahoo’s–search results. Opinions expressed by Entrepreneur contributors are their own. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals 3 min readlast_img read more